Hello, dear reader. We are so happy you landed on our most exhausting to complete, but also forever favorite blog content. Welcome to the (let’s say) short review of the whereabouts of Piksel in 2024. If you had a chance to see what went on in 2023, let us prepare you that 2024 was even more awesome.
(In action movie trailer voice) Twelve months. One team. Countless projects. One mission – to help the world move closer to digital maturity.
No, really, 2024 was a hectic year, and looking back now, we have no idea how we managed to survive it. 🙂
The Pulse of Piksel in 2024
This year, we turned the spotlight inward and launched a project very close to our hearts – Piksel Pulse.
It started as an internal communications initiative that ended up public, showing that every voice here matters. From knowledge and skills to unexpected talents, quirky stories to proud moments, we showed what makes us unique.
A New Step to Sharing Knowledge
Our passion for sharing knowledge in 2024 resulted in a beautiful partnership with Skala School – we started a new digital marketing academy! Together, we designed real-world opportunities for students and a new creative spark for our team. Needless to say, we found ourselves learning as much as we were teaching. But it doesn’t end here, we are creating many more inspiring projects together.
The Event of The Year for Piksel in 2024
The belief that good stories deserve their space brought us to one of the biggest stages of the year.
Business Leader, a new initiative organized by Eventika in partnership with Target Group and yours truly – Piksel, with big support from Halkbank Skopje, set out to redefine the meaning of success in Macedonia’s business world.
Our role? As the official marketing and digital partner, Piksel played a key part in shaping the visual identity, narrative, and the rollout of this project, from the press conference to the spectacular gala night.
Created to build a lasting platform for celebrating Macedonian business leaders, this project now encompasses:
- A prestigious awards ceremony
- Dedicated podcast series
- A special publication and digital portal
- Ongoing opportunities for networking and community building
October 16, 2024, marked the highlight of it all—The Business Leader Gala Night at Aleksandar Palace. A celebration featuring global guest speakers, powerful stories, and the kind of energy that proves Macedonia’s business community is thriving.
Other Wins for Clients & Piksel in 2024
In 2024, we turned ordinary Tuesdays into reasons to celebrate. Each week, our “Tuesday win” series spotlighted a campaign that hit the sweet spot between strategy, creativity, and impact. In case you missed them, here’s a look back at just a part of our Tuesday wins this year:
- Cineplexx
Lights, camera, and custom content that brought blockbuster energy to local screens. 🔗 View post
- ProCredit Bank
When finance gets personal: Meet Predrag, your AI banking assistant. 🔗 View post
- Zasadi Želba – Educational Film
A mini-documentary for one of our dearest campaigns through the years. 🔗 View post
- Sizеer
Fashion meets function. We helped Sizeer launch in style with a sleek product showcase and modern branding.🔗 View post
- Badel
We bottled up boldness and taste in one scroll-stopping campaign.🔗 View post
- Coca-Cola Summership
We made internships look cool – with a series that spotlighted youth, opportunity, and summer energy.🔗 View post
- Badel x Cineplexx
Movie night, leveled up – with themed cocktails and a content strategy to match.🔗 View post
- Sava Penzisko
With KK Feniks 2010, we created an activation that turned updates into donations.🔗 View post
- Vivax – Čistka na Vodno
Cleaning made cool – with a campaign that mixed action, togetherness and one powerful call to clean our mountain Vodno. 🔗 View post
Our Very Own Campaign
Besides the numerous client-related wins, in 2024, we managed to roll out our own campaign. “What is a Sign of Digital Maturity” is our boldest social media initiative yet, built to educate, provoke, and inspire businesses to embrace long-term strategic thinking in the digital space.
The result? A clearer picture of what digital maturity looks like. Plus, a few laughs, a lot of shares, and plenty of “aha” moments.
Piksel Appearances Where It Matters
2024 was also a year of showing up – at panels, on podcasts, in media, and in classrooms.
- Sloboden Pecat Podcast – Digital Marketing with Vladimir Ristevski
A discussion about the state of digital marketing in Macedonia, as well as the role of Piksel LTD in the field of digital services and achieving digital maturity among companies.🔗 Listen to the Episode
- AI 4 Conference by MASIT
To AI or not to AI? Piksel was an official and main supporter of AI 4 2024, and our creative director, Vladimir Ristevski, was a moderator and speaker at the conference.🔗 Listen to the presentation
- UKIM Hackathon Mentorship
Our creatives were mentoring student teams working on a comms strategy for UKIM’s career center. Watching their ideas unfold was a reminder of why we started in the first place.
🔗 See the Hackathon
- InnovateX Conference
A deep dive into AI and digital transformation, where Vladimir Ristevski explained the role of education in digital transformation.🔗 Event Recap
- WOB Adria x Potentia Event
We proudly helped to produce the event “Leading into the New Year: A Festive Evening,” honoring the most influential women driving change in industries across our country. 🔗 Event Photo Highlights
- Hive Sessions: Digital Marketing for Startups
Our Dimitar Jovevski, PhD, translated his many years of experience as a professor and Director of Development at Piksel LTD into an inspiring lecture on tools and strategies that bring great benefits to startup companies.🔗 Hive Recap
- Piksel Management Team in The Media
Our Filip, Dimitar, and Vladimir took their time to explain why “calm waters” in business means it’s time for change and why synergy is always greater than individualism.
Milestones of Piksel in 2024
Time flies when you’re in the zone. In 2024, we turned 11 years – a quiet but proud moment for our whole crew. We also marked the milestone of 10 years of working with our Head of Marketing, Enko, AKA Piksel’s MVP.
To All Our Clients, Collaborators, and Followers – Thank You
Our growth and success are made possible by the trust and support of those we work with. Whether you have been part of Piksel’s journey from the start or joined us this year, we thank you for your confidence in our work.
Together, we look forward to building even stronger, more ambitious projects in 2025.
Onward to the next chapter. 🚀
