About Badel 1862

Established in 1862, Badel stands today as the premier regional wine and spirits company, boasting an extensive portfolio of the most beloved local and regional alcoholic brands, including spirits, brandies, wines, and liquors. With a rich tradition in the Macedonian market, Badel commands over 50% market share.

The Thrilling Challenge

Ever since our collaboration kicked off in June 2023, we've been bubbling with excitement to tackle the task of distinguishing, positioning, and solidifying the identities of seven Badel brands, along with the overarching mother brand. The challenge encompassed developing a comprehensive strategy to enhance the already celebrated brands, emphasizing a fresh approach and communication strategy to rejuvenate these brands and foster an even larger fan base.

Our collaboration spanned the design and branding of promotional materials, execution of promotional activities, brand refreshments on social media, event planning, creation of new POS materials, and the formulation of innovative communication strategies.

Our design team played a pivotal role in elevating the standards for advertising materials, focusing on Badel brands like Sax, Antique, Pelinkovac, Svarog, and Limonce. This mission will persist, as we aim to position Badel as a leader in its segment in every conceivable way.

Bringing the Spirits Out to Play

Given the nature of the industry, we crafted a specialized strategy for BTL promotions, significantly boosting brand visibility and awareness. During the summer season we've orchestrated over 60 promotions ranging from festivals and concerts to nightclubs, beach bars, pool bars, and cafes. These events, executed by our enthusiastic and experienced teams, left a lasting impression on the audience, resulting in the distribution of nearly 950 prizes.

Impressive Visibility

Our strategy extended to omnipresence on traditional channels, incorporating trade marketing with impressive showcases and sales promotions. We don't take anything less than impressive.

Impressive Digital Presence

To match the new standard of "impressive" we embraced a new communication approach and established a strong and remarkable social media presence.

10k

interactions

350k

impressions

100k

reach

The Event of The Year

One project after another, we arrived at a pivotal moment. The client entrusted us with conceptualizing and realizing the event of the year: the grand premiere of the prestigious Korlat brand of rakija and liquors in the Macedonian market.

The Revelation of The Jewel

This premium artisan brand, a jewel in Badel's portfolio, made its debut in an exquisitely artistic manner, exceeding both the client’s and audience’s expectations, and setting a new standard for what is about to represent Piksel's future event organizing. The event, held in the distinguished ambiance of Daut Pashin Amam, showcased Korlat Art, highlighting the sophistication of the premium segment. A live art creation, inspired by Korlat, unfolded against the backdrop of an enchanting performance by the talented Agni Avshar and her jazz orchestra.

Impressive Closure

The event became the talk of the town, fueled by the premium inspiration drawn from Korlat. This milestone marked the perfect conclusion to an extraordinary year, showcasing the pinnacle of the strong client-agency synergy. It reaffirmed that mutual trust builds castles.

The figures, the final materials, and the positive comments from the audience and HoReCa partners validate the quality of our work and set the standard for future joint projects.

Given the opportunity to collaborate with such an exhilarating client, we’ve been truly inspired to merge our creative prowess with digital superpowers, yielding highly visible and budget-effective campaigns that delivered astonishing results.

Are you ready to create winning projects worth raising a glass to?

About Badel 1862

The Thrilling Challenge

Bringing the Spirits Out to Play

Impressive Visibility

Impressive Digital Presence

The Event of The Year

The Revelation of The Jewel

Impressive Closure

Are you ready to create winning projects worth raising a glass to?

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