Millions of MKD to celebrate millions of fans
At the end of the summer of 2022, Grand Kafa, the famous Serbian roast and ground coffee, wanted to spice things up. Besides its bold taste in every cup, they have decided to offer their customers a chance to win BIG. Our mission was to make that happen!
The “Become a Grand Millionaire” prize game was a fully digital campaign that ran for 4 months and took Grand Kafa’s engagement to new heights. Here’s how we made it fun and engaging for everyone involved.
Building a Viber community
We thought – “Coffee and Viber go well together, right?” so, we created a Viber community for this campaign, and it was lit!
In less than 2 months we gained 8,000 members that were entertained with 35 different types of content, from funny animations to coffee trivia quizzes. Our polls were a big hit, averaging over 3,000 votes.
Plus, we made the brand even cooler with a set of free stickers that everyone loved.
Live draws were fun!
Yes, 4 live draws in 4 months – 4 Grand Kafa fans became Grand millionaires! Jana and Marko, famous TV personalities hosted the live draws that went live on Facebook, and the excitement was electric. Fans were cheering in the comment section, and our social media feeds skyrocketed with likes and shares! To make it even more fun for the viewers, two famous influencers co-hosted the live shows and served as brand ambassadors throughout the whole campaign.
1.012.732
Reach
236.569
Clicks
43.484.560
Impressions
We went BIG. And it paid off BIG!
With a reach of over 1 million people and ads that got over 43 million impressions, we blew away the initial expectations by a whopping 155%! Also, the conversion rates were off the charts – with 2x more sales through online retail or 80% of total sales.
