Plotting the Journey
To unlock our objectives, we unfurled a comprehensive multi-channel digital marketing strategy. Here’s a glimpse of the crucial chapters:
Visual Storytelling: We understood the power of grabbing attention and kindling imagination. Thus, we crafted a visually engaging narrative to set Boksy in a league of its own. Our approach involved conjuring enchanting visuals and engaging content, offering a sneak peek into the magical world of Boksy while emphasizing its unique features and advantages.
Tailored Communication: Knowing each social media channel dances to its own tune, we curated a communication strategy tailored for each platform. This ensured our content resonated with the users and sparked maximum engagement. Our potion? A mix of fun and educational posts, casting a spell that kept fans coming back for more.
Creating a Buzz: To infuse excitement into Boksy’s entry into the Swedish digital and audio book market, we conjured a buzz creation campaign. Through the magic of social media, we strategically released teasers and sneak peeks, building anticipation and encouraging user-generated content and word-of-mouth promotion.
Spells of Paid Advertising: Recognizing the enchanting powers of targeted advertising, we allocated resources to bewitching campaigns on Facebook, Instagram, and Google Ads. Through platforms like Google Display Network, YouTube, and targeted keyword campaigns, we reached potential customers who were likely to be entranced by Boksy. Our ad spells highlighted the app’s features, benefits, and subscription model, enticing users to download and embark on the magical Boksy journey.
Audience Charm: Given Boksy’s young audience, we tailored our strategy to comply with digital advertising regulations. Instead of directly targeting the young ones, we focused on reaching their caretakers—parents, siblings, and grandparents—key decision-makers in the magical world of purchases. We tailored our messaging and visuals to appeal to these guardians, showcasing the educational and entertaining aspects of Boksy that would benefit the young adventurers.