At the end of summer of 2022, Grand Kafa, the famous Serbian roast and ground coffee, wanted to spice things up and, besides its bold taste in every cup, offer their customers a chance to win BIG. Our mission was to make that happen!
“Become a Grand Millionaire” prize game was a fully digital campaign that ran for 4 months and took Grand Kafa’s engagement to new hights. Here’s how we made it fun and engaging for everyone involved.
We thought – “Coffee and Viber go well together, right?” so, we crated a Viber community for this campaign, and it was lit!
In less than 2 months we gained 8,000 members that were entertained with 35 different types of content, from funny animations to coffee-trivia quizzes. Our polls were a big hit, averaging over 3,000 votes.
Plus, we made the brand even cooler with a set of free stickers that everyone loved.
