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We thought – “Coffee and Viber go well together, right?” so, we crated a Viber community for this campaign, and it was lit!
In less than 2 months we gained 8,000 members that were entertained with 35 different types of content, from funny animations to coffee-trivia quizzes. Our polls were a big hit, averaging over 3,000 votes.
Plus, we made the brand even cooler with a set of free stickers that everyone loved.