The stories we have told so far

 

What are summers for? Vacation, sunny walks, hangouts, but to some students, summers are for personal and professional growth. That’s why, every summer Pivara Skopje and Coca Cola HBC come together to organize Coke Summership, an internship business summer boot camp that help students experience the business side of Pivara Skopje firsthand.

In early 2022, Piksel and Pivara Skopje joined forces with the goal to improve the reach and awareness of Coke Summership, attract more student participants and develop a long-term strategy to create a culture among young people to strive for personal and professional growth. With this in mind, we reintroduced the internship program in a more youthful and colorful light, embracing both Coca Cola and Gen-Z’s spirit.

 

IT STARTS WITH A BRANDING…

Summer vibes, teen spirit, vibrant emotions, and everything nice. These were the ingredient chosen to create the perfect Coke Summership branding.

…AND IT GOES INTO MOTION!

We strongly believe in creating a digital eco-system with the website being the root of everything. So, during the initial kick-off campaign, all social media posts, PR and OOT promotions lead to the website the users could learn about the Summership program, see reviews from the previous year and learn and when they can apply for this summer’s event.

1.160
Unique users
1.160
Unique users
1.160
Unique users

THE STORY SO FAR…

Looking back, the summer was a wonderful story and an excellent experience for everyone. We had a blast doing work for a beloved brand like Coca Cola! And out of the 16 students that took part in the Coke Summership program, 5 continued with a paid internship and one has already begun his career path at Pivara Skopje. Until next summer…

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