The Grand Game Plan Strategy
Building Local Awareness: The focus was on showcasing Grand Kafa as a locally produced coffee made in Skopje. Youthful Revitalization: To make the brand more appealing to a younger audience, a new tradition of enjoying Grand Kafa at home was crafted for Gen X coffee lovers. Strengthening the Local Bond: In order to increase brand loyalty and improve exposure, the local production story was incorporated into the campaign.
![Grand kafa social media post](https://piksel.mk/wp-content/uploads/2023/12/grand-card-e1703850304456.png)