The approach
We arrived at the conclusion that the best way to get people interested in the topic of pension savings was through: creating content that would resonate with them; telling stories that they could relate to; educating them in an engaging way; utilizing various platforms and tools to reach them; using multiple creative formats in line with the latest digital marketing trends.
![sava penzisko investicija na dolgi pateki Sava Pension Company](https://piksel.mk/wp-content/uploads/2023/12/Sava-Penzisko-Maj-2023.png)