Author: piksel_marketing

The tenth jubilee edition of SoMo Borac took place on Friday in Zagreb – an event that rewards the best digital works in the region. This year’s edition gathered 221 award applications in various categories. Macedonian agency Piksel attended the award ceremony and was one of the winners in the “Storytelling” category with the project created for the needs of the campaign of the three pension companies called “Plant a wish,” which was Piksel’s first entry in a regional competition.  

“This year has shown us how fast digital channels are developing, as evidenced by the record number of applications, and we do not doubt that it will continue to grow through the years.” I congratulate all the winners and all those who submitted excellent projects; until the end, it was uncertain to choose the best of the best,” said Ružica Vrdoljak Ličina, CEO of SoMo Borac. 

About the project that brought us the SoMo Borac award

The “Plant a Wish for a Better Future” campaign aims to educate and activate young people. This is the main goal of our clients Sava pension company a.d. Skopje, KB First pension company a.d. Skopje and Triglav pension company a.d. Skopje.

The pension companies have organized educational and informational campaigns about the benefits of membership in the mandatory and voluntary pension funds For 6 years now. They are all aimed to reach the entire population.

This year pension companies are taking a step further. With the campaign “Plant a desire for a better future” they are widening the educational and socially responsible activities to show the young generations by example that every action today can be an investment in the process of building a better future in the long term, but also to motivate them to become active participants in environmental care.

After completing the Bitove Family Entrepreneurship program, Filip Ristevski, our CEO, shared our experience in a short interview for Macedonia2025.com.

Could you please tell us how you discovered the Bitove Family Entrepreneurship program? 

We were aware of the program offered by Macedonia2025 through online channels a few years ago. Finally, at the end of 2021, we decided to apply for it, and we didn’t regret it. 

What prompted you to apply to the program in partnership with CESO SACO, and where did you see the need to have external consultancy? 

The idea came as a result of the global changes in the past years and the need to hear objective opinions outside the company, especially on how to scale up the business and to be able to put our business on the global market. It’s always a good idea to hear external opinions on some company processes. 

How would the Bitove Family Entrepreneurship Program increase the organizational capacity and improve the overall competitiveness of the company? 

We received knowledge and insights into the overall aspects of positioning our company on the global market. We focused on our strengths and opportunities while working to decrease the weaknesses and potential threats. 

Can you please outline three main benefits from the program that apply to your everyday functioning? 

1. We determined short-term and medium-term priorities for further development and functioning of the company. 
2. We strengthened internal processes as a basis for presenting our business to the global market. 
3. We created new mission, vision, and organizational values as a foundation for implementing the newly established priorities. 

Why should other Macedonian micro, small, and medium enterprises apply to the Entrepreneurship Program? 

As I mentioned above, it’s always a good idea to hear opinions from someone who has experience in your working field. Especially someone who had a chance to work on a much bigger market and to share that experience with you and give you direction for your company development. Every type of help, even the smallest one, on how to be better in what you are doing or in some segments of your operations while having a minimal cost to cover for such a consultant is something that every company should use to achieve growth. Therefore, my warm recommendation to all MSME companies is to apply to the program. 

Thank you for the interview. 

In an impressive atmosphere in Istanbul’s Sait Halim Pasha Mansion, a gala dinner hosted the 40 most successful business leaders under 40 years (40under40) from Southeast Europe. With membership in the exclusive Business Elite’s “Executive Club,” the awardees officially join the world’s business elite as part of the network of the most successful and ambitious business leaders worldwide.  

Vladimir Ristevski pointed out:  

“This recognition boosts motivation for us young leaders and entrepreneurs to continue building a network with distinguished professionals who can improve business operations regionally and globally.

I could see a huge experience translated into the 40 people at this gala dinner, where we received prestigious awards. If we continue to work at this pace, we, as regional leaders, will soon have the opportunity to show much more. We will be able to attract new generations of young entrepreneurs and professionals who will surpass our successes.”  

What have you achieved in terms of business, and what are your business plans for the future?  

“The synergy of Piksel’s management and the teams of professionals who we have the honor to call our colleagues grows daily. It is evident through our work and the prism of the many renowned companies that become our clients.

After almost ten years of operation, Piksel now boasts three independent business units: software and web development, design, and marketing that operate independently but also as a whole, in that as a company, we can offer our clients the opportunity to get all business services in one place. As a company that strives to be a solution partner for our customers, it is of great importance to us to cooperate with companies that share the same values as us and want to reach the so-called digital maturity because, in the pandemic years, almost everyone has started the process of digital transformation, so it’s time for companies to reach the highest level of digital development with our help.

With almost 45 specialists, team leaders, and experts, Piksel is already a company that can serve even the most serious requests of customers from various industries, so we hope that the growth with good customers, services, and attraction, as well as building quality personnel, will continue in the future.”  

The exclusive “40 under 40” award represents one of the most popular and prestigious recognitions worldwide for business leaders, and it is often the first incentive for many successful world celebrities.