Like every year, it’s time to say a word or two about Piksel in 2021. Every year when we agree on what and how to include in the “annual report” to our followers, friends, and clients, we take a deep breath and say to ourselves, what a year this has been.
And every year the conclusion is the same – the level is higher than the previous one, as well as the number of clients and colleagues. As a reminder, here are the Piksel “reports” for 2020, 2019, and 2018.
Year after year, we realize that we have conquered new territories, both in terms of innovative solutions for our customers and new countries where they come from.
So, we started the year with a complete repositioning of the Swedish brand Boksy, on which we successfully worked for 9 months, during which we made a wholesome strategy for positioning the Swedish market on all digital channels, defined all target audiences, created slogans and defined the communication strategy, we have successfully done performance marketing on Facebook, Instagram, and Google, in-depth analysis and guidelines for e-mail marketing.
On April 1st, we celebrated 8 years of existence, we talked a little with Design Thinking about the growth and development of Piksel, and during the year, we increased the team with Marina, Dragan, Mila, and Mia in the section of account managers/digital marketing specialists, with Magdalena as Head of Operations, with Meri as Head of the Marketing Team, joined by Alek, Vlatko, and Nina in design, and Dragan, Aleksandar, Zoran, and Filip as developers.
We also had spring reinforcements in the customer section, so we gained the trust of big brands that dominate their market segment. Our spirit for innovation was enough to change the end-users perception of how cool our favorite German customer Würth can be. And our regionally-minded team won the hearts of consumers in the Daikin air conditioner segment in Macedonia, Kosovo, and Albania.
In addition to the fact that our childhood dream came true to watch the Macedonian national football team enter the annals of history- live, we also prepared for another European performance with a broad campaign for Vivax on all channels, which culminated in a TV spot and a comprehensive approach on all communication channels.
In the web and software section, we got the regional trust to work on the sweetest project ever for Menage chocolates and the “Volim poslastice” platform, which got its own Android and iOS applications. We also successfully worked on the Tikvesh wine tourism project. Among international projects, we would single out the Zipistream app, which is on its way to becoming one of the most unique platforms for premium content for podcasters, and had the honor of launching the Voila app, which should revolutionize the hospitality sector in the US market.
Although for a long time we have been working as a full-service agency for many of our clients, while everyone tried to adapt to digital channels, Piksel accepted the challenge and continued to expand its services during the pandemic with proven professionals from traditional marketing and PR who helped us position ourselves as an agency that offers an integrated 360 marketing approach.
The first half of 2021 was a kind of warm-up for what was to come, for which we additionally “worked on our fitness” with the two campaigns for Sava pension company. For both, we dressed Marko as a postman, a role in which we “froze” him a little in February and then “walked” him through the park for the second campaign.
Refreshed by these campaigns, we decided to continue the pace during summer. So, we started the second half with a goal in the early minutes with the start of Xiaomi’s official social media channels in Macedonia. This competition culminated with the grand opening of our official stores in Tirana and Skopje, with great events, phenomenal discounts, and overwhelming attendance.
As the last quarter approached, things became more and more serious, so we managed to gain the trust of the three pension companies through the communication platform “Plant a Wish” (Zasadi Zhelba), where we wanted to help the pension companies set up a social responsibility platform that would help to green the future and to give a voice to the citizens to express their wishes for a better future that the three pension companies would have in mind in the coming years.
Immediately afterward, we had the honor of working on a wonderful informational campaign for preventing hatred and intolerance among young people entitled “Break the circle – hatred is not your style,” supported by the OSCE Mission in Skopje and the Agency for Youth and Sports.
We also worked intensively with Pakom Company and helped them to celebrate their 15th birthday in the right way, with interesting team building, through donations for those who need support the most, and with digital activities that resulted in increased loyalty of their consumers.
We also talked a little about what brands should do when popular social networks like Facebook and Instagram disappear one day, also mentioning the digital transformation and the need for brands to adapt their communication to their end users from the new generations.
We continued strongly towards the end of the year by redesigning the digital communication of our newest healthcare client Re-medika, creating a digital strategy for the brands Becutan Kids Vits and Zdravje Bez Recept for the needs of our new pharmaceutical client Alkaloid, and ending the year by closing our first regional client – Insta Grand!
Not bad for a year, right? Whether it is or not, we don’t stop there. Piksel is going for big wins in 2022, so if you want to collaborate with the agency with the most serious, creative, and innovative projects in its portfolio, drop us a word or two here, and if you want to be part of our team, we are waiting for your resumes, portfolios, and creative projects here. See you soon!