On the occasion of the competition for the eighth KAKTUS by 1664 Blanc award, we asked the members of the jury – what they pay the most attention to when evaluating the works. Here is what Vladimir Ristevski, the Creative Director of Piksel LTD, had to say. We hope he’ll inspire you to experiment.
The theme of this year’s festival is “Self-reflection.” If you were to look in the mirror at yourself as a professional, the company you work for, and the entire marketing communications market – what do you see?
I see a local market that is still afraid to experiment. I see companies that say they want some bolder ideas, but end up going for safe execution. I see a young creative force that will bring big ideas in the future. I see myself and my colleagues at my company Piksel as the people who will help companies blossom into their digital maturity in the near future.
What is your advice for all those who want to submit works for the KAKTUS 2022 awards? How is it best to prepare the application? What will you pay the most attention to when evaluating the works?
As with everything, good storytelling is the key to a successful case study. Video is king, content is queen, and data is everything. Mix it all together, add social impact, experiment a little, and you might have a winner.
Applications for the KAKTUS 2022 awards are open until September 20, and you can find all information about the competition and the Rules on the website https://kaktus.rs/
Instead of writing 99 emotional pages of text for this very important event to us, we decided to give you the facts about the ninth Piksel birthday as they were revealed by the media. Just so you know, we’re not pulling a Terry Jeffords talking in the third person about ourselves. 🙂
Now, let’s get serious and read what Faktor.mk wrote about us.
On Thursday, April 1st, the company for marketing services and development of web and software solutions Piksel celebrated its 9th anniversary.
Since its formation in 2013 as a startup, Piksel has innovatively positioned itself on the market as a hybrid company that offers all kinds of digital services. Today, Piksel has an impressive portfolio – more than 50 active clients worldwide and about 40 employees. The company management says that this is a result of the careful and professional approach to the offer and realization of the service.
Dimitar Jovevski – Piksel birthday speech
“Looking back over the years, I am happy with where we have come and what we have achieved in the past nine years. I want to thank everyone who contributed to the construction of Piksel in the past period. I am proud that we are recognized as an innovative company that follows modern work trends in digital transformation. We are the first in the Macedonian market to strive to fully apply an agile way of working in digital marketing, that is, to offer clients dedicated, highly professional teams that will work on their behalf and for their needs. This approach was unimaginable in digital marketing until 2-3 years ago.” – says Dimitar Jovevski, Partner and Business Development Director at Piksel, and a professor at the Faculty of Economics in Skopje.
The company has recorded rapid progress in the last few years, primarily due to the huge demand for digital services, as well as the fact that Piksel has had a recognizable reputation and experience in the field of digital transformation for many years. However, the progress is largely due to the clear direction of the management towards building partnership relations with clients to help them grow and develop through additional business and consulting services.
In the past period, more and more domestic and international companies have chosen Piksel as a partner in the process of growth and development of their business, enabling the company to become one of the most sought-after employers in the field of its operations in the country, attracting the best professionals to its team.
Filip Ristevski – Piksel birthday speech
“This birthday and the celebration itself marks a new chapter in our functioning towards helping small businesses that are not sufficiently exposed to the public, and that have something to show and offer.” Only in this way, in such a circle where the bigger helps the smaller, we can achieve economic progress, which is extremely important for the further development of society. There is, of course, the desire to continuously build and nurture team spirit and connection through promoting values and socially responsible activities that will encourage them to continue to follow this path,” said Filip Ristevski, Partner and General Director of Piksel.
Therefore, the birthday theme was focused on the meaning of the person who is part of the team and is part of the company’s culture of cooperation, team spirit, and dedication to the client. Precisely for this reason, the company management decided to organize an open-air celebration at the Wine Museum in Kavadarci and to support the idea of the Kimov Winery to create a unique experience of wine tasting and education for employees.
Vladimir Ristevski – Piksel birthday speech
“After nine years of existence, I can proudly say that we have created a company that is recognizable by its value, through which a large number of successful young people have passed, who continue to build their careers in large global companies. This is a company in which creativity is nurtured through every possible prism, where teamwork is at the highest level, where clients are partners and friends in mutual growth and development, and where there are people who lead Piksel with their energy and motivation. “towards a company with global values.” – pointed out Vladimir Ristevski, Partner and Creative Director at Piksel.
The vision of Piksel is to become a leading company for digital growth in the region and to be recognized as an ideal employer for all young and creative people who have something to show in the fields of software development, design, marketing, and business growth.
This is just part of the birthday celebration atmosphere.
If you want to be a part of this beautiful and fast-growing team of creatives and engineers, apply at https://piksel.mk/career/.
Like every year, it’s time to say a word or two about Piksel in 2021. Every year when we agree on what and how to include in the “annual report” to our followers, friends, and clients, we take a deep breath and say to ourselves, what a year this has been.
And every year the conclusion is the same – the level is higher than the previous one, as well as the number of clients and colleagues. As a reminder, here are the Piksel “reports” for 2020, 2019, and 2018.
Year after year, we realize that we have conquered new territories, both in terms of innovative solutions for our customers and new countries where they come from.
So, we started the year with a complete repositioning of the Swedish brand Boksy, on which we successfully worked for 9 months, during which we made a wholesome strategy for positioning the Swedish market on all digital channels, defined all target audiences, created slogans and defined the communication strategy, we have successfully done performance marketing on Facebook, Instagram, and Google, in-depth analysis and guidelines for e-mail marketing.
On April 1st, we celebrated 8 years of existence, we talked a little with Design Thinking about the growth and development of Piksel, and during the year, we increased the team with Marina, Dragan, Mila, and Mia in the section of account managers/digital marketing specialists, with Magdalena as Head of Operations, with Meri as Head of the Marketing Team, joined by Alek, Vlatko, and Nina in design, and Dragan, Aleksandar, Zoran, and Filip as developers.
We also had spring reinforcements in the customer section, so we gained the trust of big brands that dominate their market segment. Our spirit for innovation was enough to change the end-users perception of how cool our favorite German customer Würth can be. And our regionally-minded team won the hearts of consumers in the Daikin air conditioner segment in Macedonia, Kosovo, and Albania.
In addition to the fact that our childhood dream came true to watch the Macedonian national football team enter the annals of history- live, we also prepared for another European performance with a broad campaign for Vivax on all channels, which culminated in a TV spot and a comprehensive approach on all communication channels.
In the web and software section, we got the regional trust to work on the sweetest project ever for Menage chocolates and the “Volim poslastice” platform, which got its own Android and iOS applications. We also successfully worked on the Tikvesh wine tourism project. Among international projects, we would single out the Zipistream app, which is on its way to becoming one of the most unique platforms for premium content for podcasters, and had the honor of launching the Voila app, which should revolutionize the hospitality sector in the US market.
Although for a long time we have been working as a full-service agency for many of our clients, while everyone tried to adapt to digital channels, Piksel accepted the challenge and continued to expand its services during the pandemic with proven professionals from traditional marketing and PR who helped us position ourselves as an agency that offers an integrated 360 marketing approach.
The first half of 2021 was a kind of warm-up for what was to come, for which we additionally “worked on our fitness” with the two campaigns for Sava pension company. For both, we dressed Marko as a postman, a role in which we “froze” him a little in February and then “walked” him through the park for the second campaign.
Refreshed by these campaigns, we decided to continue the pace during summer. So, we started the second half with a goal in the early minutes with the start of Xiaomi’s official social media channels in Macedonia. This competition culminated with the grand opening of our official stores in Tirana and Skopje, with great events, phenomenal discounts, and overwhelming attendance.
As the last quarter approached, things became more and more serious, so we managed to gain the trust of the three pension companies through the communication platform “Plant a Wish” (Zasadi Zhelba), where we wanted to help the pension companies set up a social responsibility platform that would help to green the future and to give a voice to the citizens to express their wishes for a better future that the three pension companies would have in mind in the coming years.
Immediately afterward, we had the honor of working on a wonderful informational campaign for preventing hatred and intolerance among young people entitled “Break the circle – hatred is not your style,” supported by the OSCE Mission in Skopje and the Agency for Youth and Sports.
We also worked intensively with Pakom Company and helped them to celebrate their 15th birthday in the right way, with interesting team building, through donations for those who need support the most, and with digital activities that resulted in increased loyalty of their consumers.
We continued strongly towards the end of the year by redesigning the digital communication of our newest healthcare client Re-medika, creating a digital strategy for the brands Becutan Kids Vits and Zdravje Bez Recept for the needs of our new pharmaceutical client Alkaloid, and ending the year by closing our first regional client – Insta Grand!
Not bad for a year, right? Whether it is or not, we don’t stop there. Piksel is going for big wins in 2022, so if you want to collaborate with the agency with the most serious, creative, and innovative projects in its portfolio, drop us a word or two here, and if you want to be part of our team, we are waiting for your resumes, portfolios, and creative projects here. See you soon!
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