Welcome to our jubilee Year in Review, Piksel in 2023, when we turned 10! 🎉
For those of you who have been following our Year in Review reports, you might remember that in 2022, we teased you about the incredible things that came with the new 2023 year. Well, here we are – ready to celebrate another year of growth, creativity, and digital excellence.
But before we get into the achievements, let’s start with the most important part of Piksel – our people.
The people who made Piksel in 2023 legendary
This year was a game-changer for our team. For the first time in Piksel’s 10-year journey, we surpassed 50 team members, making us stronger than ever. We welcomed an exceptional lineup of talented teammates, each bringing their unique skills and creativity to the table.
Our team expanded across all departments, ensuring we could take on bigger, bolder, and more ambitious projects.
Vanja, our Head of Communications & PR set up our new department that brought additional valuable services for our clients, and Bojan took charge of the most exciting part of the marketing sector – event planning and managing.
The marketing and design team also got stronger with other fresh forces – Elena, Sandra, Ana, Nadja, Darko, Angel, Martina, Nenad, Hristijan, and Maja.
We were especially thankful for Biljana – the latest addition to our operations team that we very much needed to become more organized. 😊
To our entire team, we thank you for your creativity, dedication, and pure awesomeness. You are the reason Piksel continues to shine brighter every year.
The clients & exciting collaborations that made our year
With a stronger team came bigger opportunities. This year, we had the privilege of working with over 10 new clients, expanding our expertise across various industries. Some of the amazing brands that joined our Piksel network include Badel, Alfi Tehnocentar, EMIT, Modeliks, Vivaldi, MASIT, Thrivity…
Each of these collaborations brought fresh challenges, creative breakthroughs, and digital transformations that set new standards.
The Campaigns That Defined Piksel in 2023
This year, we took things to the next level by telling stories that connect with the audience and leave a lasting impact. Check out some of the standout projects we launched this year.
Grand Kafa’s “I domashen miris, i domashen vkus“ was a heartfelt campaign that celebrated tradition and cultural connection. Together with the right people, we managed to tell the story of locally produced coffee which is part of our favorite rituals.
But, the story didn’t end there. We had another awesome campaign with Grand Kafa where we made some Grand Millionaires through a live talk show stream!
Sava Penzisko’s “Investiraj na dolgi pateki” was one of the many meaningful stories we got to tell about long-term financial planning and security.
Together with ProCredit Bank we won the hearts of various target audiences and made a lasting impact on them. #ProVoziSe was just one of the campaigns that we crafted together. It was aimed to encourage people to embrace sustainable mobility through a rewarding digital campaign, as a joint value of ProCredit and their partners Mastercard.
Badel 1862 is another dear client of ours that allowed us to break the borders with creative ads, campaigns, and events from the very start of our cooperation. In 2023 we reached the peak with the launch of the premium brand Korlat – The Art of Spirit which ended up being the event of the year.
Vivax, also known as our cool client, gave us the opportunity to create unforgettable events, such as the annual Vivax Cool Day, and the “I jas sum na Vodno” series.
Regarding events, among the many other occasions, we brought an unforgettable atmosphere at the opening of the new Vivaldi furniture store.
In the other spectacular news, we made a complete rebranding of Thrivity, supported by a brand new website, and a new communication approach in their marketing endeavors.
Modeliks, the brand-new business planning and financial management software also gave us their trust in setting up their visual and communication identity, as in developing their first website.
One of our dearest and awarded campaigns “Zasadi Zelba” continued to grow, thanks to the trust of KB Prvo penzisko drustvo, Sava penzisko drustvo, and Triglav penzisko drustvo, supported by MAPAS. The main highlight was the Eko-Ton – the sustainable projects hackathon which brought together 7 competing teams and more than 100 people in one place, to connect and share their knowledge about a more sustainable future.
Another big win for Piksel in 2023 was the EMIT Echo Tech Minds podcast series which was only a part of the marketing strategy that we built for Emit Knowledge.
In the other related news, our Devs team was very busy building a stronger online presence for many other clients. The projects they are especially proud of include the redesign of Replek’s website as one of our Macedonian clients, and Catalyst Care Group from the UK as one of the big wins abroad.
Piksel in 2023 at the Biggest Industry Events
In 2023, we didn’t just create outstanding campaigns, we also led the conversation at some of the most prestigious digital marketing and business events:
#Izazov2023 Trending Talks (Belgrade) – Vladimir Ristevski spoke about the biggest shifts in marketing, covering social media growth, influencer culture, AI tools, and employer branding.
Macedonia2025 Summit – We were proud to be part of one of the most prestigious business and innovation conferences in the country, where Vladimir Ristevski moderated the panel on Digital Transformation – a topic Piksel knows best.
Sarajevo Marketing Summit – Our Partner and Creative Director, Vladimir Ristevski, gave an awesome presentation at Sarajevo Marketing Summit 2023, which gathers directors, managers, and researchers in marketing, PR, branding, and many other industries. He discussed the importance of innovation and synergy in marketing agencies by exploring the past, present, and future of marketing mastery.
Weekend Media Festival (Rovinj, Croatia) – Piksel connected with global marketing experts, creative minds, and industry leaders at one of the biggest media festivals in the region.
Prodajni Mindset with Jordan Belfort – Our management team attended an exclusive event in Zagreb, gaining insights from The Wolf of Wall Street himself.
SoMo Borac 2023 – Our very own Karakashevic joined the jury panel for the second time, recognizing the best in digital marketing across the region.
PIKSEL X MASIT #DigitalUnited – We teamed up with MASIT (The Chamber of Commerce for Information and Communication Technologies, which serves as a platform for industry leaders to discuss and shape the future of Macedonia’s ICT landscape), to chat about the future of all things digital.
Long story short, wherever there was innovation, marketing, and entrepreneurship to talk about, Piksel was there not just listening, but leading the conversation.
Strengthening other organizations
Piksel’s leadership team also took on influential roles within key organizations:
- Filip Ristevski joined the Board of Directors at MASIT, strengthening our involvement in the ICT sector.
- Dimitar Jovevski was a jury member for the E-COMMERCE AWARDS 2022, recognizing digital excellence in the region.
- Our creative director, Vladimir Ristevski, spoke at multiple high-profile events, sharing expertise on digital trends, AI, and marketing innovations.
- Our entire management team became a part of the CEED Business Club Board of Directors
Giving back to society
At Piksel, we believe that business success means nothing without making a strong community impact. This is a big part of our company culture, and we don’t think we should make a big story out of it, but we believe you may be inspired to do the same.
❤️ Retvitni Obrok – In just two hours, our team prepared 140 meals for those in need, proving that collective effort can make a real difference.
❤️ Team Contributions – There were numerous internal initiatives to help a family or individual which we all took part in. We were also happy to help a few small local businesses by placing orders for ours and our clients’ needs.
Advancing our internal culture
A strong team means strong relationships – and for Piksel in 2023, it was a time for bonding, learning, and celebrating together.
Team Building in Mavrovo – We spent an unforgettable weekend strengthening our team bond, learning new ways to collaborate, and (of course) laughing, playing, and celebrating.
10 Years of Piksel – We had a small team celebration for a decade of digital excellence, countless stories, and even more memories.
Skopje Marathon – Our team pushed their limits, completing 5km and 21km runs – because, you know, we go the extra mile in everything we do.
What’s next?
As 2023 comes to an end, we’re not slowing down. We know that 2024 will be another year of bold campaigns, groundbreaking collaborations, and digital marketing that makes a real difference. So, stay with us, you will be surely entertained. 😊
To our clients, partners, and Piksel team – THANK YOU for being part of this incredible journey. Let’s make 2024 even bigger, bolder, and unforgettable. 🚀
